DefineWorksheet
Concept definition worksheet
Turn a raw idea into a clear audience, promise, and testable hypothesis.
Draft
Resources
Tools to define, test, measure, and decide.
A working shelf — placeholders today, real resources as they're written and reviewed. Built around the same path Pilot Light runs ideas through.
TestPrimer
Red-door landing page primer
What to put on a one-page test, what to leave out, and what to measure.
Coming soon
TestTemplate
Interview script starter
An opinionated structure for discovery interviews that actually surface signal.
Draft
MeasureTemplate
Measurement plan template
Define success before the test goes live: events, properties, thresholds.
Gathering
MeasureChecklist
Signal vs. noise checklist
Quick read for evaluating results without over-reading early data.
Coming soon
DecideFramework
Build / pivot / pause framework
A practical way to make the next-step call once results are in.
Coming soon
Have a resource we should include?
Send us what's helped you actually test an idea. We'll review and credit anything we add.